1. Commercial & Trade content
Bark creates digital content that engages, and is proud to showcase its PG Bison project.
PG Bison initially approached Bark to assist with a content marketing strategy to engage its business customers: designers, architects, retailers, wholesalers, and installers.
Whilst the audience (customer) is defined singularly as a 'business' customer, the categories are varied (and includes a consumer audience), and this presented a complex challenge.
The project was strategised, and the content goals and pillars defined - to engage each customer category, but still remain of interest to the audience as a whole.
Bark applied all the elements of: inspiration, education, and entertainment - focussing on the customer and the business needs, and wrapped it up in a punchy, sexy design - a digital magazine called ONtrend, circulated by emailer/newsletter and promoted quarterly to PG Bison's customers.
The ONtrend brand was extended into blog content on PG Bisons website.
ONtrend Blogs and magazine content creates a nucleus of stories, to be repurposed on social media and newsletters - extending reach, growing the audience, and maximising ROI.
< Click images to view.
2. Thought Leadership content
Bark entered a JV with Aprio Digital, to produce digital content and a magazines for Absa Africa, Absa Home Loans, Consol Glass, and Bidvest Bank.
Absa's magazines (Evolve and The Address), contain thought-leadership content, positioning Absa as a go-to source for financially related, thought provoking content, relevant to the audience needs.
The magazines audiences are: stakeholders and shareholders, governments, regulators, and corporate clients. The objective of Evolve content is to raise Absa's profile in Africa, where it recently replaced the Barclays Africa brand. The Address serves the commercial and consumer property market, also with thought leadership styled content.
Consol Glass Clarity has a slightly broader audience, but content is also written by specialist journalists in their relevant fields, with Bark's content marketing insights shaping the style and presentation of the thought-leadership styled content.
The magazines are published quarterly; Evolve issue #1 went live in October 2018, Clarity was launched in Dec 2019, and The Address launched in Dec 2020.
(NB. The Corona Virus pandemic affected some publication dates in 2020).
< Click on any of the images to view the magazines.
3. Multi-platform content
A JV with Aprio Digital, means that Bark is contracted to manage and produce digital projects for key clients.
The project for Bidvest Bank incorporates several platforms to optimise audience reach:
- a digital magazine - Vested
- a staff newsletter - The Exchange
- customer blog - Fleet and Forex
The output is that budget is also optimised, by utilising cost efficient platform strategy.
The content is written by specialists in the financial, travel and fleet management fields, with strategic management by Bark. Content is repurposed on web and social media, to further extend reach and create growth.
Issue #1 of Vested went live in Nov 2018.
4. Video and Infographic content
Video and infographic content is an essential inclusion on the menu of customer engagement. Bark conceptualizes video content, then contracts and manages experienced specialists to produce video material.
We build video and infographic content into the overall strategy, so that it enhances content engagement, and supports the content strategy.
Naturally the repurposing of video content on web and social media platforms is a must, to maximise reach and views of each piece of content created.
5. Print conversion to digital content
Communications has embraced digital, and whilst print still plays a role, content must be available online.
Bark will repurpose and convert your printed material to engaging online content. The conversion is quick and economical. Let's repurpose your print to digital, and maximise its value.