A content officer is assigned who has experience in the field or industry to be served.
When the business objectives, and audience needs are understood, and the content strategy is agreed by the stakeholders, Bark creates the content.
This is a studious task undertaken by the content officer. Apart from the initial workshop, the client is not involved in content creation. Bark has the experts and takes the lead here.
Bespoke content is researched and written and photo/video shoots are done to support the stories.
All angles are considered, from the nucleus of content, through to the wider use of each platform.
Once the content for the host platform is approved, content segmentation strategy comes into consideration, where content is repurposed for additional platforms.
By doing this we ensure reach and ROI is maximised.