Another saying: 'you can run but you can't hide'.

Thankfully.

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In a digital environment, the results are plain to see: engagement is monitored statistically, showing trends and highlighting what works and what doesn't.

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The digital platform we use to create digital magazines includes an analytics package, which helps us to track and keep working the good stuff, informing on ROI, and guiding of change strategy.

We also use Google Analytics for detailed analysis.

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In the right hands, analytics is the cherry on top of the content pie - the ultimate scorecard and game changer.

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In addition, bespoke research, or surveys offer key insights into the target audience. Survey's can be created at short notice.