Bark's first objective is to understand the client's business.
We can only create a content strategy when we understand the business, and its challenges.
Next we understand the audience.
It all starts with a strategy workshop to define how and what the content must achieve i.e. grow a data base, feed social media, support sales, engage customers, etc. By defining and prioritising the outputs, we execute the inputs, to accelerate the achievement of the business goals.
The business objectives, the target audience/s, and the content platforms are agreed, and the nucleus of a content strategy is borne.
Then we build bridges of engagement.