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Strategy

Bark's first objective is to understand the client's business.
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We can only create a content strategy when we understand the business, and its challenges.
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Next we understand the audience.
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It all starts with a strategy workshop to define how and what the content must achieve i.e. grow a data base, feed social media, support sales, engage customers, etc.
By defining and prioritising the outputs, we execute the inputs to accelerate the achievement of the business goals.
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The business objectives, the target audience/s, and the content platforms are agreed, and the nucleus of a content strategy is borne.
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Then we build bridges of engagement.....
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