Bark! it's an order, a shout, an attention grabber. It shatters the quiet, and rises above the noise.
It says 'hey - listen - I've got something to say!' This is how Bark creates content. It must grab attention and engage the audience.
Bark! leads with digital content, creating and utilising all the immediacy, efficiency, and precision a digital world offers. However, there is strategic value in print, and our roots in this traditional environment add value and insights.
Bark! Content Marketing is a South African company whose 'bark' resonates into neighbouring African countries.
Mark Leighton - Owner
Mark is a veteran of consumer publishing, having managed some of SA's leading consumer media brands.
He understands the dynamic between content and commercial objectives and has a successful track record of creating commercial growth, through digital content strategies to achieve client's specific business objectives.
Mark's an outdoorsy soul at heart. He loves hiking, overlanding, and mountain biking; all washed down with a Craft beer, or glass of wine. He's also nuts about his Staffordshire Bull Terriers.
Simon Crawford - Content Director
Simon is a creative storyteller at heart, whose communication insights are the core of Bark's content objective.
His vast experience in corporate communications in his own successful business, is finely tuned to create a golden thread of content that will engage the audience in such a way that the business strategy becomes fulfilled.
Simon is a sociable family man with a yearning to share good times in the bush with special people.
Colin Nawala - Business Manager - Botswana
Colin graduated from Edith Cowan University (Perth, Australia) in 2000 with a bachelor degree in Communications.
He worked in communications at Debswana and DTC Botswana. Then started his own video production company producing video content for corporate & television shows.
Colin loves seeing content marketing at work and networking with clients - his 'friends'.
He also has a passion for travelling and Formula One…
Tamara Oberholster - Content Editor
Tamara has written for a variety of publications and clients, on subjects ranging from wireless telemetry to taxidermy and much in between. She edited Banker SA magazine, and has ghostwritten several best-selling books for prominent South African business and sports icons.
She calls herself a "Word Chef" as uses words as ingredients to create stories with flavour. She has experience in journalism, communications consulting, advertising and public relations.
Tamara spends her spare time sewing, crafting, roller skating, ballroom dancing and plotting her next travel adventure (and far too much time on Twitter exchanging puns and cat pictures).
Graham Wood - Content Editor
Graham has valuable experience on a wide range of b2c and b2b publications, including Decor, Automotive, Building, Architecture, and more.
He loves creating stories that engage, entertain, and educate. He believes content is king, and compelling storytelling is key to meaningful relationships between consumers and brands.
Graham's an avid reader, a home-body who loves family time, and has an insatiable interest in design and architecture (music and art and cars and cooking and gardening and…)
Lauren Prior - Strategist
Lauren has been in social media strategy and analysis since its inception in South Africa and has worked in many different fields: FMCG, QSR, Automotive and Retail.
She headed up Social Media departments at several reputable digital agencies. Analytics and data are a strong passion with insights into content creation, community management, and strategy.
Lauren has vast experience with social media research tools, incl Brandseye, Meltwater, Radian 6, Social Studio & Crimson Hexagon and believes strongly that relevant data is the basis for progress.
Background to Bark
After studying, the world of community newspapers beckoned Mark and Simon, earning their stripes in the 'school of tough knocks' at South Africa's Caxton newspaper group.
Simon then moved into the high profile world of Diamonds, with De Beers as Communications Manager in SA and in Botswana, and Mark joined Ramsay Media, on SA's leading motoring title CAR magazine.
Simon's entrepreneurial spirit awoke and he stepped away from corporate life at De Beers to create his own company 'Blueground' serving the diamond mining communications industry.
As a creative business, Simon also launched ArtGecko, a full service design studio, including specialist creative services; animation, corporate video, advertising, events, etc.
Blueground and ArtGecko have spread their wings and grown to encompass a variety of blue-chip clients, including De Beers, Debswana, Anglo Gold Ashanti, Gold Fields and Aprio, to name a few.
Mark followed a corporate path at Ramsay Media SA, leading to an executive management role in the company and on CAR magazine.
He left corporate to join In-Site Media, a start-up company, heading up its SA Gauteng operations to launch Rugby World in SA.
Having whet his appetite for 'start-up' ventures he also helped to launch Narrative Content Marketing (with Publicis Group) in 2012. This expanded the exciting new digital world, and soon clients grew to include Jeep, Nedbank Greenbacks, Builders Warehouse, and eBucks Travel. Jeep and Builders became award winning projects.
But Mark's vision was to run his own agency and he left Narrative in 2016, exploiting his experience and insights to launch Bark Content Marketing - a specialist digitally focussed content agency.
Specialist resources (nice people) have joined Bark along the way, and Bark currently offers a variety of content marketing products and services, proving to bring a healthy ROI for clients. Bark's footprint covers SA and neighbouring Southern African countries....so far....